Feasibility study of a mobile shop; Guidelines and factors that help its success, marketing methods for the mobile project, factors for the success of the mobile project, guidelines and factors that help the success of the project.
A mobile shop feasibility study that many young people who want to open popular business projects are asking about, especially since the mobile phone field is one of the most widespread and most developed areas and many young people want to work in it to keep up with the latest developments, so we will shed light on how to prepare a successful feasibility study for a mobile shop project And marketing methods for the mobile project.
Mobile shop project
The idea of this project is based on selling new and used mobile phones, in addition to mobile accessories, which have become a popular commodity in the current era. In order to prepare a feasibility study for a mobile store, the following should be done:
- In the beginning, any store should be rented or purchased in any high-density residential area to ensure the speedy sale and promotion of the products available in the store.
- It is preferable that the space allocated for the project be not less than 40 meters, in order to create appropriate decorations and display mobile phones and their accessories.
- This project is one of the projects that need a large amount of capital in the beginning, in order to purchase the goods and mobile phones that are sold.
- It is also possible to purchase a card charging machine on the air, because it is related to this field.
- Before starting this project, the project owner must have an idea of the latest phones on the market and their prices, so that he can keep up with the times.
- It is also possible to rely on the sale of Chinese phones because they are within the reach of everyone, and they also have spare parts available, and they have a great demand from customers.
- It is also possible to expand the project and sell computer supplies and accessories, because they also generate a lot of profits.
- In addition to buying used phones, displaying them in the shop, and profiting from selling them, because some groups want to buy used phones.
Guidelines and factors that help the success of the feasibility study for a mobile shop
There are some guidelines that must be adhered to by those who wish to profit from this project, which are 9 guidelines for success:
- In the beginning, a good feasibility study should be prepared showing the cost of the project, which includes the cost of products, rent, labor wages, and others.
- It is also necessary to know the types of mobile phones that are most popular with customers, in order to start selling them.
- In addition to knowing the prices of mobile phones in the market, and seeing the latest updates, because prices change from time to time.
- It is preferable for the owner of this project to have experience in maintenance, or to participate in maintenance courses, which can help him profit from this project by maintaining mobile phones.
- Market requirements and the different needs of customers must also be studied, in order for the project to suit all needs.
- Trading in modern technology is one of the most attractive means for young people at the present time, so the project can be promoted through social networking sites.
- Also, banners can be created on the streets or printed to advertise the new shop.
- In order for the project to achieve great success and gain the trust of customers, it must stay away from selling counterfeit supplies of poor quality such as batteries, chargers, and others.
- The gentle manner with customers is one of the factors that helps to win the largest possible number of customers and achieve more results.
The necessary equipment for the mobile shop
There are some equipment that must be taken into account when opening a mobile phone store, which are:
- It is preferable that the shop be equipped from the inside by placing appropriate decorations with the sold product.
- The place also needs a small office with a computer, in order to record supplies and sales, and to assist in opening phones on the computer for maintenance work.
- The facade of the commercial project, preferably made of glass, in order to display all the products available in the store.
- It is also preferable to choose an attractive name for the project, commensurate with working on mobiles.
- Some services can be added to the mobile shop, such as balance transfer, mobile maintenance, and others.
Mobile project success factors
In order for the mobile selling project to succeed, a set of factors must be provided, including:
- A suitable location should be chosen for the project at the beginning.
- Do not exaggerate the prices of goods and products that are sold, whether they are related to phones or computers.
- Make sure to use high quality products.
- Good dealing with customers.
- Keeping abreast of the latest changes and developments in the markets.
- Some simple gifts can be distributed to customers, especially if the deal is for the first time, and these gifts may have a phone number printed on them.
Tips to help the success of the mobile shop project
This group of tips helps the success of the mobile shop project for those who follow it, which are:
- Competitors must be studied and familiarized with the products they offer and the different prices, for those who wish to achieve legitimate competition and great profits.
- The owner of this project must constantly release the latest prices in the market and the latest tastes and fashions in the world of mobiles.
- Setting high prices for products is one of the fastest factors for failure, because most customers know the prices of these products, because they are popular items.
- Mobile phone maintenance is one of the factors that help attract another segment of customers, especially since electronic devices in general are quickly damaged.
- He must also know the licenses and procedures necessary to open the project and adhere to all procedures correctly, so that he does not face any problems after that.
- Mobile phones should be kept in safe lockers to prevent theft.
Products that are sold in the mobile project
There are many different products that can be sold in the mobile shop, including:
- Original chargers for mobiles.
- Headphones for mobile phones or computers.
- bluetooth headphones.
- Cases in different shapes.
- Phone or flash storage cards.
- selfie stick.
- The mobile holder that is placed in the car.
- Screens that are placed on the phone and tablet .
- mouse.
- keyboard.
How to get products
One of the important things that concern many young people coming to this commercial project is the place where they can get the products, so the following should be followed:
- You should get to know all the products on the market and know the characteristics of each product.
- If the products are Chinese, they can be obtained directly from China, saving a lot of expenses.
- You can also search online and get the lowest prices for these commodities.
- Products can be purchased directly from China by traveling to China and making agreements on the required goods.
- Or you can deal with the wholesaler of these products, and get the lowest prices from him.
Marketing methods for the mobile project
When preparing a feasibility study for a mobile shop, attention should be paid to the marketing component, which is considered one of the most important success factors. For this reason, the mobile phone project can be marketed through the following:
- Marketing can be done by hanging lots of banners on different sides of the street.
- Advertising cards can also be printed and distributed to friends and acquaintances, showing the name of the project and its promotion .
- It is also possible to create a page on social networking sites, in order to display the products on it.
- Also, short messages can be sent through WhatsApp to various clients to clarify the offers and prices of the project.
- It is also possible to participate in conferences related to electronic devices and display products therein.
Also read: “ The name of a modern beverage store project ”
After getting acquainted with the method of making a feasibility study for a mobile shop and the instructions and advice that should be followed in order to prepare the feasibility study for the project successfully, explaining the marketing methods and services that can be provided in the project.